Biggest Discount Time for Diamonds

With all that’s happened this year, it is easy for people to assume that certain industries will die off in a few months. Good thing, the diamond industry is alive and well.

But that is not to say that diamonds still have a premium price. And that anyone who wants to own one to give away on their engagement rings is going to have a hard time looking for the right one for their budget.

There are seasons to everything and with diamonds, there are good times to get a good discount on diamonds. Of course, this is not the one guide you need to purchase a diamond at a discount but it can serve as a starting point when hunting for the diamond you will put on your custom engagement rings.

  1. Black Friday Sale

This is the Friday following Thanksgiving Day which is celebrated on the fourth Thursday of November. This is the time when stores are gearing up for the start of holiday shopping.

Most of the time, this is when items are given at a great discount. Diamonds are not exempted from this sale and you may find a good price on a diamond you’ve been eyeing for a long time.

  1. Days before Christmas

This one may need a little more attention from you. If you are looking at wedding rings and found that one is being on sale for the Christmas season, some stores will sell the ring at a much cheaper price the closer it gets to the 24th of December.

The discount may depend on the store which is why you should keep your eyes peeled if they happen to increase the discount on their items this way.

  1. Before Valentine’s Day

This comes as no surprise because it is when the demand is high. And if a store has a surplus of diamond rings, it will not be hard to find a discount for them during this time.

If you have a chance to have a good relationship with the jeweler, then you can ask them for a discount during this time.

  1. Summer Season

Another season affected by the supply and demand principle is the summer season. Most people don’t get married on these dates so it may be a good time to find discounts from stores at this period.


Getting a good deal on a diamond is a great thing because you can allocate the money you saved on a different aspect. But you shouldn’t just find the cheapest one because a diamond is something much more and the value shows how much you care for the person you’re giving it to.