If you have an online business, you will undoubtedly be aware of Google AdWords, which can be an excellent way to promote your business, drive sales, and create brand recognition. However, if you are not currently doing an AdWords campaign, you may not realise that there is more than one way to use these services. Below are two ways to use AdWords to promote your business effectively and generate an excellent return on your investment.
The most common way is using AdWords is the search ads, which can appear at the top and bottom of the search results, sandwiching the organic listings between them. There is so much competition to appear at the top of the organic results page that AdWords that even large corporations can struggle to achieve this, making it harder for smaller businesses. When you use Googles AdWords Search Ads, you can set the amount you wish to pay per click and appear at the top of the results in a short space of time. As such, you can get almost instant traffic to your site and convert sales, even if your website is not on the first page.
You can also use the Display Ads feature of AdWords, which is another way to drive traffic and sales to your site and are a cost-effective solution to marketing your company. The display ads do not appear in the search results at all, and instead, they will show up displayed on websites throughout the internet and are excellent for creating brand awareness. You can get display ads in many formats, including:
- Text Ads – These can appear at the sidebar of the websites and include a title, two lines of text and the URL of your site.
- Banner Ads – These will usually appear at the top of a website and can include images, animations, and text.
- Apps – You can also target apps as well as websites and you can target specific users with your ads.
- Gmail – You can also have your ads displayed in the personal inbox of Gmail users.
Which Is Best For Your Business?
The best ads for your business will depend on what you want to achieve and what your goals are. If you do not have experience running these campaigns, then it can be a steep and expensive learning curve, so it may be prudent to use the expertise of a reputable agency to optimise and run your campaign. If you are looking to take your business to the next level and want to find ways to market your site effectively, look at some of the paid advertisement options by Google and see how effective they can be for your company’s success.