Whether using Google Analytics or Google Tag Manager, you may have heard standard terms and GA4 reports. However, are you familiar with the differences between the two? If not, you’ll want to learn what they are.
Engagement rate
Using Google Analytics 4 and its reporting feature, you can measure user engagement in a new and improved way. For example, you can see how much time your users spend on your pages and what kind of content they like. This may be particularly useful for informational pages or sites that rely on user engagement to boost rankings.
One of the most important metrics you can track is your engagement rate. This is calculated as a percentage of engaging sessions to unlimited sessions. You should aim for at least 30% in GA4 custom reports. Many metrics can be used to do this.
The average engagement time is another helpful metric. It tells you the average time that your users spend on each page. Again, you can view this in your Reports > Engagement > Overview screen.
Data-driven attribution model
Using the Data-Driven Attribution model in GA4 will give you better insights into your website’s performance. This model assigns credit to different channels based on user interactions.
Data-Driven Attribution works by using all data to determine the crucial combination. Then, it gives credit to each marketing channel for a conversion based on the interactions in a conversion path. This helps marketers understand their return on investment. It also allows marketers to allocate budgets.
In GA3, the default data-driven attribution model was the “Last Click” model. It gave credit to the last non-direct click for conversions. Using this model, you would attribute 100% of your revenue to Paid Search. With the Last Non-Direct Click model, it is harder to know which channel is responsible for conversions.
With Data-Driven Attribution, you can adjust your lookback window and add additional properties. You will also need consistent URL parameters across paid media channels. Once you have completed the setup, the model will start collecting data.
Streaming data support
Streaming data support in GA4 reports allows you to analyze multiple data streams. This helps you to track your traffic across different sources. It also allows you to break down your data. However, there are some limitations to the feature.
Data streams in GA4 are a bit different from Universal Analytics views. They are more of a filter than a view. They can create custom metrics, apply filters, and apply different segments. You can also use other data streams for standard reports.
Data streams can come from your website or app. They can be used to create custom events. However, the GA4 UI does not include recommended events. You can find more information about them on the help page.
You can create and edit events in GA4. For example, you can set one Content Group as an event attribute. The UI also associates event attributes with custom dimensions. You can also change the date and time of events. You can do this by clicking on the small gear icon.
User interface similar to Google Analytics for Firebase
Whether you are building a new app or are an existing GA4 user, some new reporting tools can be helpful. You can also use the new Data Streams feature to gather data from various sources and track users across devices.
The user interface for Firebase GA4 reports similar to that of Google Analytics for Firebase. You can also customize reports on the Library page. This makes it easier to create customized reports. The information will only be available after you have collected data for them.
Google Analytics 4 also offers new reports, including an audience report. This report allows you to view data from multiple streams and filter reports. You can also export raw event data and run queries.
Data from GA4 can be used to calculate conversion rates and the probability of purchase. In addition, GA4 also supports predictive indicators. This feature can make user behavior assumptions and forecast a campaign’s impact.
Product scope for categories
Using custom dimensions in Google Tag Manager is easy if you are already set up with variables. For example, you will need to know the name of the custom dimensions you want to track.
For example, if you’re tracking product sales, you should set up a custom metric that tracks the number of views per product. This would help you better understand which products are most popular and which are proving to be flops. In addition, this can help you determine whether or not you should invest in more product tracking, such as a custom pixel or a custom attribute.
There are several ways to accomplish the feat of tracking the tiniest of details. For example, you can use a Google Tag Manager variable to follow a specific product or attribute.
